From March, 2015

Why do most book adverts on the Tube suck?

A few careers ago I was working in a publisher’s marketing department where I was fortunate enough to work on high profile campaigns for authors such as Alexander McCall Smith and Sarah Waters. I loved the challenge of copywriting and art directing adverts for the Tube from the smallest ones (4 sheets) to the big…

A Foundation of Dust

Mahendra Singh sat in his parents’ house drinking a cup of tea. He chewed a clove and wondered how far he could walk before resorting to a rickshaw. The September sun was ever present and irrepressible outside. In the complete absence of clouds it was an unblinking eye. Mahendra had put on weight in the…